{"id":5678,"date":"2024-07-10T11:11:56","date_gmt":"2024-07-10T09:11:56","guid":{"rendered":"https:\/\/reseaulieu.be\/2024\/07\/10\/the-value-proposition-canvas-vpc\/"},"modified":"2024-07-18T14:57:23","modified_gmt":"2024-07-18T12:57:23","slug":"the-value-proposition-canvas-vpc","status":"publish","type":"post","link":"https:\/\/reseaulieu.be\/en\/2024\/07\/10\/the-value-proposition-canvas-vpc\/","title":{"rendered":"The Value Proposition Canvas (VPC)"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;8px||22px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;4px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<blockquote>\n<h2 style=\"text-align: center;\"><span style=\"color: #999999;\">Unlock the potential of your research with the Value Proposition Canvas (VPC)!<\/span><\/h2>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#a1a8ac&#8221; width=&#8221;250px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;10px||4px||false|false&#8221; border_radii=&#8221;on|2vw|2vw|2vw|2vw&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Firstly<\/span><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-78px|auto||auto||&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||33px|||&#8221; custom_padding=&#8221;32px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>As a university researcher, you are also a player in the third mission of universities,<br \/>which is to ensure the societal impact of your research work. One approach that could be beneficial in helping you<br \/>achieve this objective is the <em>Value Proposition Canvas<\/em>.<\/p>\n<p>This method, popularised by Alexander Osterwalder and Yves Pigneur in their book &#8220;<em>Business Model Generation<\/em>&#8220;, offers a strategic vision for understanding and creating value for your stakeholders. Let&#8217;s explore the fundamental principles of the Value Proposition Canvas and highlight its benefits for your research activities.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;2em&#8221; background_color=&#8221;#fdaf29&#8243; width=&#8221;250px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;10px||4px||false|false&#8221; border_radii=&#8221;on|2vw|2vw|2vw|2vw&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\">What is the Value Proposition Canvas?<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||33px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">The <em>Value Proposition Canvas<\/em> is a visualisation tool for analysing and identifying potential values for your key stakeholders. It is based on two essential components: the \u201cBeneficiary Profile\u201d and the \u201cValue Proposition Profile\u201d.<\/p>\n<p style=\"text-align: center;\">\n<ul>\n<li>The \u201c<strong>Beneficiary Profile<\/strong>\u201d is a way of understanding your (future) value partners, including their needs, aspirations, issues and behaviours. It is essential to understand your end-users and the players involved in the research process in order to propose a relevant and attractive value proposition.<\/li>\n<li> The \u201c<strong>Value Proposition Profile<\/strong>\u201d is the counterpart to the \u201cCustomer Profile\u201d. It enables you to define and clarify your value proposition, i.e., the set of characteristics, benefits and solutions that your research can bring to your stakeholders. It is about identifying how your work can solve the problems of your end-users or offer new opportunities.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;<a href=\"https:\/\/reseaulieu.be\/wp-content\/uploads\/2024\/07\/VPC2_EN-1.png&#038;#8221\">https:\/\/reseaulieu.be\/wp-content\/uploads\/2024\/07\/VPC2_EN-1.png&#038;#8221<\/a>; title_text=&#8221;VPC2&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||41px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#a1a8ac&#8221; width=&#8221;250px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;10px||4px||false|false&#8221; border_radii=&#8221;on|2vw|2vw|2vw|2vw&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\">For whom?<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||36px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The <em>Value Proposition Canvas<\/em> is relevant to you as an academic researcher because it focuses on user orientation and creating value for your stakeholders. By understanding the needs and problems of your end-users, you can tailor your research to deliver more relevant and meaningful results. This can also lead to more concrete knowledge transfer opportunities and improved collaboration with industry or other partners.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#fdaf29&#8243; width=&#8221;250px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;10px||4px||false|false&#8221; border_radii=&#8221;on|2vw|2vw|2vw|2vw&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\">How?<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||13px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">The <em>Value Proposition Canvas<\/em> can be used at different stages of your research:<\/p>\n<p><strong>1. Problem identification:<\/strong><br \/>By analysing the profiles of your end-users, you can identify the key problems they face. This can help you to focus your research on areas where you can bring real added value, and to find the right partners to carry it out.<br \/><strong>2. Co-creation with stakeholders:<\/strong><br \/>By involving your stakeholders in the research process from the outset, you can ensure that your work meets their expectations and specific needs. Co-creation helps to increase the relevance and applicability of your research results.<br \/><strong>3. Communication and dissemination of results:<\/strong><br \/>the Value Proposition Canvas can also help you to communicate the results of your research effectively by focusing on the advantages and benefits for your stakeholders. This will facilitate the dissemination and adoption of your work.<br \/>The Value Proposition Canvas is a powerful tool for improving the impact of your research by focusing on value for your key stakeholders. By understanding the needs and problems of your end-users and tailoring your work accordingly, you can create more relevant and meaningful research results. This strategic approach will help you maximise the impact of your research.<\/p>\n<p>&nbsp;<\/p>\n<p>Contact your <strong><em>Knowledge Transfer Office<\/em><\/strong> for potential collaboration and knowledge transfer opportunities.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;12px||14px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_cta title=&#8221;Useful links&#8221; button_text=&#8221;Clicks&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; body_text_align=&#8221;center&#8221; background_color=&#8221;#36bfc7&#8243; button_alignment=&#8221;left&#8221; max_width=&#8221;78.3%&#8221; module_alignment=&#8221;center&#8221; min_height=&#8221;140.4px&#8221; custom_padding=&#8221;15px|25px|15px|25px|false|false&#8221; border_radii=&#8221;on|3vw|3vw|3vw|3vw&#8221; border_color_all=&#8221;#36bfc7&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #ffffff;\"><a href=\"https:\/\/www.strategyzer.com\/library\/the-value-proposition-canvas\" target=\"_blank\" rel=\"noopener\" style=\"color: #ffffff;\">Official Value Proposition Canvas website<\/a><\/span><br \/><span style=\"color: #ffffff;\"><a href=\"https:\/\/www.youtube.com\/watch?v=ReM1uqmVfP0\" target=\"_blank\" rel=\"noopener\" style=\"color: #ffffff;\">Video explaining the Value Proposition Canvas<\/a><\/span><br \/><span style=\"color: #ffffff;\"><a href=\"https:\/\/www.strategyzer.com\/library\/value-proposition-design-2\" target=\"_blank\" rel=\"noopener\" style=\"color: #ffffff;\">Book explaining the Value Proposition Canvas<\/a><\/span><\/p>\n<p>[\/et_pb_cta][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_cta title=&#8221;Contact&#8221; button_text=&#8221;Clicks&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; body_text_align=&#8221;center&#8221; button_alignment=&#8221;left&#8221; max_width=&#8221;78.3%&#8221; module_alignment=&#8221;center&#8221; min_height=&#8221;140.4px&#8221; custom_padding=&#8221;15px|25px|15px|25px|false|false&#8221; border_radii=&#8221;on|3vw|3vw|3vw|3vw&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">R\u00e9seau LiEU<br \/>\n<span style=\"text-decoration: underline;\"><span style=\"color: #ffffff;\"><a style=\"color: #ffffff; text-decoration: underline;\" href=\"mailto:contact@reseaulieu.be\" target=\"_blank\" rel=\"noopener\">contact@reseaulieu.be<\/a><\/span><\/span><br \/>\n+32(0)81\/62.25.94<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;<a href=\"https:\/\/reseaulieu.be\/wp-content\/uploads\/2024\/07\/Memo_VPC_EN-2.pdf&#038;#8221\">https:\/\/reseaulieu.be\/wp-content\/uploads\/2024\/07\/Memo_VPC_EN-2.pdf&#038;#8221<\/a>; url_new_window=&#8221;on&#8221; button_text=&#8221;Download the %22Value Proposition Canvas%22 memo&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||-15px|||&#8221; custom_padding=&#8221;||6px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM3NTkifX0=@&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Download the entire Services for Researchers interactive memo&#8221; _builder_version=&#8221;4.22.1&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a university researcher, you are also a player in the third mission of universities, which is to ensure the societal impact of your research work. One approach that could be beneficial in helping you achieve this objective is the Value Proposition Canvas.<\/p>\n","protected":false},"author":197673556,"featured_media":5651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>[et_pb_section fb_built=\"1\" _builder_version=\"4.21.0\" _module_preset=\"default\" custom_padding=\"||22px|||\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p><blockquote><h2 style=\"text-align: center;\"><span style=\"color: #999999;\">Pour concr\u00e9tiser et exploiter un r\u00e9sultat de recherche au travers d\u2019une spin-off<\/span><\/h2><\/blockquote><p>[\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p><h3 style=\"text-align: center;\"><span style=\"color: #33cccc;\">Un mot d\u2019ordre : se faire conseiller \u00e0 chaque \u00e9tape !<\/span><\/h3><p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_button button_text=\"Pr\u00e9alables\" button_alignment=\"center\" _builder_version=\"4.21.0\" _module_preset=\"default\" button_text_color=\"#ffffff\" button_bg_color=\"#fdaf29\" button_border_color=\"#fdaf29\" button_border_radius=\"23px\" button_use_icon=\"off\" global_colors_info=\"{}\"][\/et_pb_button][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" custom_margin=\"||56px|||\" global_colors_info=\"{}\"]<\/p><p>Un r\u00e9sultat de recherche, aussi prometteur soit-il, ne pr\u00e9sente pas n\u00e9cessairement un potentiel de march\u00e9<br \/>suffisant pour justifier de la constitution d\u2019une entreprise. D\u2019autres m\u00e9thodes de valorisation peuvent alors \u00eatre envisag\u00e9es.<br \/>Il est donc primordial, avant de se lancer dans la cr\u00e9ation d\u2019une spin-off, de <strong>valider le potentiel de march\u00e9 et la viabilit\u00e9 <\/strong><strong>du mod\u00e8le \u00e9conomique envisag\u00e9<\/strong>. Il en va de la cr\u00e9dibilit\u00e9 du projet et donc de l\u2019int\u00e9r\u00eat d \u2019investisseurs potentiels. Votre KTO pourra vous accompagner dans ces d\u00e9marches et vous expliquer le cadre dans lequel l\u2019Universit\u00e9 envisage la cr\u00e9ation de spin-off.<\/p><p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_button button_text=\"Qu'est-ce que c'est ?\" button_alignment=\"center\" _builder_version=\"4.21.0\" _module_preset=\"default\" button_text_color=\"#ffffff\" button_bg_color=\"#36bfc7\" button_border_color=\"#36bfc7\" button_border_radius=\"23px\" button_use_icon=\"off\" global_colors_info=\"{}\"][\/et_pb_button][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" custom_margin=\"20px||20px||true|false\" global_colors_info=\"{}\"]<\/p><p>Pour se financer en dehors des organismes de cr\u00e9dit, une entreprise peut recourir \u00e0 une <strong>lev\u00e9e de fonds<\/strong>. Il s\u2019agit d\u2019une op\u00e9ration qui consiste \u00e0 faire entrer des investisseurs dans le capital d\u2019une soci\u00e9t\u00e9. Ces investisseurs apportent de l\u2019argent \u00e0 la soci\u00e9t\u00e9 en contrepartie d\u2019une prise de participation dans son capital social.<\/p><p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.19.4\" _module_preset=\"default\" custom_margin=\"-78px|auto||auto||\" custom_padding=\"||0px|||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.19.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_button button_text=\"Financer l'entreprise \u00e0 hauteur de ses besoins\" button_alignment=\"center\" _builder_version=\"4.21.0\" _module_preset=\"default\" button_text_color=\"#ffffff\" button_bg_color=\"#a1a8ac\" button_border_color=\"#a1a8ac\" button_border_radius=\"23px\" button_use_icon=\"off\" custom_margin=\"2px|||||\" global_colors_info=\"{}\"][\/et_pb_button][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" custom_margin=\"||33px|||\" global_colors_info=\"{}\"]<\/p><p>L\u2019\u00e9l\u00e9ment central d\u2019une lev\u00e9e de fonds concerne l\u2019\u00e9valuation financi\u00e8re de la valeur de l\u2019entreprise.<\/p><p>Le fondateur, impliqu\u00e9 dans le projet depuis des mois voire des ann\u00e9es, craint souvent d\u2019\u00eatre dilu\u00e9 s\u2019il ouvre son capital et c\u00e8de une par tie trop importante de celui-ci \u00e0 des investisseurs.<\/p><p>L\u2019erreur trop souvent commise : surestimer la valeur de son projet pour \u00e9viter d\u2019\u00eatre trop dilu\u00e9*.<\/p><p><strong><span style=\"color: #33cccc;\">>><\/span> Une valorisation financi\u00e8re trop \u00e9lev\u00e9e risque de faire fuir les investisseurs potentiels et de nuire aux lev\u00e9es de <\/strong><strong>fonds suivantes.<\/strong><\/p><p>[\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p><h2 style=\"text-align: center;\"><span style=\"color: #fdaf29;\">Lors d\u2019une lev\u00e9e de fonds, il est essentiel que la soci\u00e9t\u00e9 soit<br \/>financ\u00e9e \u00e0 la hauteur de ses besoins, m\u00eame si cela signifie<br \/>qu\u2019il faut accepter de c\u00e9der un pourcentage du capital.<\/span><\/h2><p>[\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p><p><em>* La dilution est un ph\u00e9nom\u00e8ne inh\u00e9rent \u00e0 toute augmentation de capital, donc \u00e0 la majeure partie des lev\u00e9es de fonds. Celles-ci impliquent l\u2019\u00e9mission <\/em><em>de nouvelles actions destin\u00e9es aux nouveaux actionnaires, ce qui entra\u00eene - pour les\u00a0 fondateurs de la soci\u00e9t\u00e9 - une diminution de leur pourcentage de d\u00e9tention du capital social.<\/em><\/p><p>[\/et_pb_text][et_pb_button button_text=\"Non pas une mais plusieurs !\" button_alignment=\"center\" _builder_version=\"4.21.0\" _module_preset=\"default\" button_text_color=\"#ffffff\" button_bg_color=\"#a1a8ac\" button_border_color=\"#a1a8ac\" button_border_radius=\"23px\" button_use_icon=\"off\" custom_margin=\"60px|||||\" global_colors_info=\"{}\"][\/et_pb_button][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" custom_margin=\"||13px|||\" global_colors_info=\"{}\"]<\/p><p>Si les choses se passent bien, l\u2019entreprise, pour assurer sa croissance, devra r\u00e9aliser d\u2019autres lev\u00e9es de fonds.<br \/>Le march\u00e9 du financement peut sch\u00e9matiquement \u00eatre phas\u00e9 comme suit :<\/p><p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.19.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.19.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/reseaulieu.be\/wp-content\/uploads\/2023\/08\/leveedefonds_schema.jpg\" title_text=\"leveedefonds_schema\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" custom_margin=\"||13px|||\" global_colors_info=\"{}\"]<\/p><p><strong>Plus la valorisation financi\u00e8re aura \u00e9t\u00e9 correctement appr\u00e9ci\u00e9e au d\u00e9part et plus simples seront les n\u00e9gociations ult\u00e9rieures.<\/strong><br \/>Faites-vous accompagner par un expert externe !<\/p><p>[\/et_pb_text][et_pb_button button_text=\"Un juste \u00e9quilibre\" button_alignment=\"center\" _builder_version=\"4.21.0\" _module_preset=\"default\" button_text_color=\"#ffffff\" button_bg_color=\"#fdaf29\" button_border_color=\"#fdaf29\" button_border_radius=\"23px\" button_use_icon=\"off\" custom_margin=\"60px|||||\" global_colors_info=\"{}\"][\/et_pb_button][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" custom_margin=\"||13px|||\" global_colors_info=\"{}\"]<\/p><p style=\"text-align: center;\">Une lev\u00e9e de fonds peut se r\u00e9sumer en un juste \u00e9quilibre entre :<\/p><p style=\"text-align: left;\"><span style=\"color: #33cccc;\"><strong>>><\/strong><\/span> Capital et autres sources de financement non dilutives (pr\u00eats de tout type) ;<br \/><span style=\"color: #33cccc;\"><strong>>><\/strong><\/span> Investisseurs publics et priv\u00e9s.<\/p><p style=\"text-align: left;\">La tentation est grande de favoriser des outils non dilutifs, mais endetter trop lourdement l\u2019entreprise d\u00e8s son d\u00e9marrage risquerait de tout compromettre.<br \/>Il est donc important de valider son business model et de mod\u00e9liser un plan financier tenant compte d\u2019hypoth\u00e8ses r\u00e9alistes pour \u00e9valuer au mieux les besoins e t adapter le bouclage financier en fonction.<\/p><p style=\"text-align: left;\"><strong>L\u00e0 encore, c\u2019est un m\u00e9tier en soi. Faites-vous conseiller !<\/strong><\/p><p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.19.4\" _module_preset=\"default\" custom_padding=\"0px|||||\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.19.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.19.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_button button_text=\"Un pacte d'actionnaires bien n\u00e9goci\u00e9s\" button_alignment=\"center\" _builder_version=\"4.21.0\" _module_preset=\"default\" button_text_color=\"#ffffff\" button_bg_color=\"#36bfc7\" button_border_color=\"#36bfc7\" button_border_radius=\"23px\" button_use_icon=\"off\" global_colors_info=\"{}\"][\/et_pb_button][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" custom_margin=\"20px||20px||true|false\" global_colors_info=\"{}\"]<\/p><p>Le pacte d\u2019actionnaires permet d\u2019encadrer la relation entre les coactionnaires d\u2019une entreprise. Il r\u00e9git les droits et obligations des uns et des autres et cristallise les conditions d\u2019entr\u00e9e et sortie des actionnaires, notamment. Il permet par ailleurs de r\u00e9gler d\u2019\u00e9ventuels d\u00e9saccords en donnant des garanties aux actionnaires sur les conditions de la lev\u00e9e de fonds en cours. <strong>Il existe une multitude de clauses sp\u00e9cifiques. Faites-vous conseiller !<\/strong><\/p><p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.19.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_cta title=\"Contact\" button_text=\"Clics\" _builder_version=\"4.21.0\" _module_preset=\"default\" header_text_align=\"center\" body_text_align=\"center\" button_alignment=\"left\" max_width=\"78.3%\" module_alignment=\"center\" min_height=\"140.4px\" custom_padding=\"15px|25px|15px|25px|false|false\" border_radii=\"on|3vw|3vw|3vw|3vw\" global_colors_info=\"{}\"]<\/p><p style=\"text-align: center;\">R\u00e9seau LiEU<br \/><span style=\"text-decoration: underline;\"><span style=\"color: #ffffff;\"><a style=\"color: #ffffff; text-decoration: underline;\" href=\"mailto:contact@reseaulieu.be\" target=\"_blank\" rel=\"noopener\">contact@reseaulieu.be<\/a><\/span><\/span><br \/>+32(0)81\/62.25.94<\/p><p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.19.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.19.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_button button_url=\"https:\/\/reseaulieu.be\/wp-content\/uploads\/2023\/08\/Memo_Levee-de-Fonds_LiEU.pdf\" url_new_window=\"on\" button_text=\"T\u00e9l\u00e9charger le m\u00e9mo %22Lev\u00e9e de fonds%22\" _builder_version=\"4.21.0\" _module_preset=\"default\" custom_margin=\"||-15px|||\" custom_padding=\"||6px|||\" global_colors_info=\"{}\"][\/et_pb_button][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.19.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_button button_url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM3NTkifX0=@\" url_new_window=\"on\" button_text=\"T\u00e9l\u00e9charger tout le m\u00e9mo interactif %22Services aux chercheur\u00b7ses%22\" _builder_version=\"4.22.1\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" _dynamic_attributes=\"button_url\" sticky_enabled=\"0\"][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[6583],"tags":[],"class_list":["post-5678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-memo-pi-en"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/reseaulieu.be\/wp-content\/uploads\/2024\/07\/VPC1_EN-1.png?fit=963%2C329&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":false,"jetpack_shortlink":"https:\/\/wp.me\/pcBRTD-1tA","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/reseaulieu.be\/en\/wp-json\/wp\/v2\/posts\/5678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reseaulieu.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reseaulieu.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reseaulieu.be\/en\/wp-json\/wp\/v2\/users\/197673556"}],"replies":[{"embeddable":true,"href":"https:\/\/reseaulieu.be\/en\/wp-json\/wp\/v2\/comments?post=5678"}],"version-history":[{"count":16,"href":"https:\/\/reseaulieu.be\/en\/wp-json\/wp\/v2\/posts\/5678\/revisions"}],"predecessor-version":[{"id":6164,"href":"https:\/\/reseaulieu.be\/en\/wp-json\/wp\/v2\/posts\/5678\/revisions\/6164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reseaulieu.be\/en\/wp-json\/wp\/v2\/media\/5651"}],"wp:attachment":[{"href":"https:\/\/reseaulieu.be\/en\/wp-json\/wp\/v2\/media?parent=5678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reseaulieu.be\/en\/wp-json\/wp\/v2\/categories?post=5678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reseaulieu.be\/en\/wp-json\/wp\/v2\/tags?post=5678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}